Freemium: Music to my Ears

Over the past decade, digitally native companies have demonstrated the benefits of a ‘freemium’ business model.

Freemium: Music to my Ears

A combination of free and premium content, users can get basic features at no cost and can access richer content for a subscription fee. If you have ever streamed music on Spotify, watched a YouTube video, read a New York Times article, swiped right on Tinder or made a connection on LinkedIn, you have been exposed to the freemium business model whether you realised it or not.

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