Video Marketing Kicking Goals

In 2011, Head of TED, Chris Anderson, presented on the phenomenon Crowd Accelerated Innovation driven by the rise of web video.

Fast forward eight years and video is even more powerful in today’s digital landscape. With higher bandwidth speeds and the ability to capture high definition videos from the palm of our hands, it’s no wonder that over 5 billion videos on YouTube are viewed every day, and 300 hours of video content are uploaded every minute!

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Freemium: Music to my Ears

Over the past decade, digitally native companies have demonstrated the benefits of a ‘freemium’ business model.

Freemium: Music to my Ears

A combination of free and premium content, users can get basic features at no cost and can access richer content for a subscription fee. If you have ever streamed music on Spotify, watched a YouTube video, read a New York Times article, swiped right on Tinder or made a connection on LinkedIn, you have been exposed to the freemium business model whether you realised it or not.

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